Posts Tagged ‘marketing’
In a potentially ill-advised marketing stunt, German industrial giant Henkel has decided to let the public design—and choose—the new packaging for its dish-washing liquid, Pril. I love how Henkel describes Pril on its website: If you want a lot, wash your dishes with Pril” [Willst du viel, spül mit Pril] – Often, it is the […]
Filed under: Attempted humor, Psychology, Random thoughts, Writing | Leave a Comment
Tags: advertising, consumer psychology, Henkel, marketing, Pril contest, Pril label
A rose by any other name
Today I had lunch with my friend Tom (aka., The Blogfodder). I admire Tom tremendously. He’s brilliant and cultured, but he’s also practical and down-to-earth. He’s kind and generous, yet he keeps me honest. And above all, he has a wicked sense of humor. We laughed at the goofy dish names as we perused the […]
Filed under: Attempted humor, Friends and family, Minnesota, Psychology, Typography, Writing | 2 Comments
Tags: branding, font, foundry, marketing, MyFonts, naming, Rising Stars, Shakespeare
A case study in bad marketing
There is no such thing as bad publicity, except your own obituary. —Brendan Behan I wonder whether PepsiCo would agree. The junk-food giant is getting some spectacularly bad publicity for its iPhone application that’s supposed to help men “score” with women. I haven’t tried it, so I can’t vouch for its effectiveness. But I can […]
Filed under: Attempted humor, Psychology, Weird news | Leave a Comment
Tags: Amp, iPhone app, marketing, Pepsi
