Posts Tagged ‘consumer psychology’
In a potentially ill-advised marketing stunt, German industrial giant Henkel has decided to let the public design—and choose—the new packaging for its dish-washing liquid, Pril. I love how Henkel describes Pril on its website: If you want a lot, wash your dishes with Pril” [Willst du viel, spül mit Pril] – Often, it is the […]
Filed under: Attempted humor, Psychology, Random thoughts, Writing | Leave a Comment
Tags: advertising, consumer psychology, Henkel, marketing, Pril contest, Pril label
