“FREAK. UGLY. REJECT.” Child.
27May11
I’ve read some brilliant copywriting over the years, and I’ve considered hundreds of charitable appeals. But the headline on this envelope was among the very best of both, for me:
Never has the cost of my inaction been framed in such tragic—or such human—terms.
Hats off to Operation Smile. I’m off to make a donation …
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Tags: charitable giving, charity, copywriting, Operation Smile, postaday2011, writing
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