A rose by any other name
Today I had lunch with my friend Tom (aka., The Blogfodder).
I admire Tom tremendously. He’s brilliant and cultured, but he’s also practical and down-to-earth. He’s kind and generous, yet he keeps me honest. And above all, he has a wicked sense of humor.
We laughed at the goofy dish names as we perused the menu today. I had the mundane-sounding Chicken Tortilla Soup, but Tom ordered the more titillating BLT&A. (The “A” stands for “avocado,” in case you’re curious.)
Naming things is a strange business.
The best names are both descriptive and emotionally evocative. They’re memorable and they roll off the tongue. To wit: BLT&A. I just love saying BLT&A!
I can’t help but wonder: Does the foundry know that they’ve named their new product after a neurological disorder? And if so, what could they possibly have been thinking?
Maybe “Goiter Pro,” “Sciatica Sans,” and “Alzheimer Bold” were already taken.
Filed under: Attempted humor, Friends and family, Minnesota, Psychology, Typography, Writing | 2 Comments
Tags: branding, font, foundry, marketing, MyFonts, naming, Rising Stars, Shakespeare